KiiiKiii - Delulu Pack Album Redesign
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A frutiger metro inspired album redesign of K-pop girl group KiiiKiii’s EP, ‘Delulu Pack”.
I am a massive fan of K-pop music, and it’s been a part of my life for many years. KiiiKiii is an up-and-coming girl group in the genre, and I think their concept and aesthetic is one of the most fabulous and unique that I have seen in a while. They execute that trendy, chronically online vibe perfectly, and that was proven tenfold with their rollout for this EP release. I knew I had to do an album redesign for them inspired by the frutiger metro aesthetic, as this is one of the art styles that their own creative team pulled from for this EP campaign. The main image used of the 5 girls is actually pulled from the choreography of the EP’s lead single, ‘404 (New Era).’ I kept the design bright and eye-catching, but still clean, with the busier, more recognizable frutiger metro motifs not revealed until the album is opened.